Latest News

The Mousetrap, enters its 70th year in the West End! | DEWYNTERS

11th November, 2021

The Mousetrap, enters its 70th year in the West End!

Dewynters’ Copy Director Jimmy McNicholas spoke with Creativepool about our recent work on the “evolution, not revolution” of this iconic brand.

WE GOT CHILLS! | DEWYNTERS

18th November, 2021

WE GOT CHILLS!

Team Dewynters are delighted to be working on this brand-new production of Grease!

It’s Showtime! The spectacular begins… | DEWYNTERS

12th November, 2021

It’s Showtime! The spectacular begins…

The Art of Banksy has extended its booking period into 2022! | DEWYNTERS

8th November, 2021

The Art of Banksy has extended its booking period into 2022!

HAPPY HALLOWEEN - A HAUNTED HISTORY! | DEWYNTERS

29th October, 2021

HAPPY HALLOWEEN - A HAUNTED HISTORY!

Did you know that London’s Drury Lane theatre is thought to be the most haunted theatre in the world?

How do you solve a problem like… standing out in a virtual pitch? | DEWYNTERS

September 28th, 2021

How do you solve a problem like… standing out in a virtual pitch?

The Drum spoke to agency experts about how to make sure your pitch stands out amidst a week of #Zoom meetings.

Dewynters Account Manager Anna Peachey talked to them about how we brought some theatricality to a recent online pitch.

Can you win 10 TONYS in one evening? Yes you CAN, CAN, CAN! | DEWYNTERS

September 27th, 2021

Can you win 10 TONYS in one evening? Yes you CAN, CAN, CAN!

Huge congratulations to our client Global Creatures for their enormous success at last night’s #TonyAwards.

The West End is about to dance, dance, dance the night away as #&Juliet returns to the Shaftesbury Theatre tonight! | DEWYNTERS

September 24th, 2021

The West End is about to dance, dance, dance the night away as #&Juliet returns to the Shaftesbury Theatre tonight!

Team Dewynters has missed you SINCE YOU’VE BEEN GONE and we can’t wait to hear audiences ROAR once again!

The West End is about to dance, dance, dance the night away as #&Juliet returns to the Shaftesbury Theatre tonight! | DEWYNTERS

September 22th, 2021

Dewynters CEO James appeared on Sky News

Dewynters’ CEO James Charrington appeared on Sky News’ business and economic programme #IanKingLive this morning, speaking with cautious optimism on the financial recovery of Theatreland and the enthusiastic responses of returning audiences.

Our Head of Account Management & New Business Matt Highfield was delighted to join #BacktotheFuture producer Colin Ingram for an interview with The Guardian on the recovery of the West End. | DEWYNTERS

September 16th, 2021

Our Head of Account Management & New Business Matt Highfield was delighted to join #BacktotheFuture producer Colin Ingram for an interview with The Guardian on the recovery of the West End.

Paying close attention to consumer behaviour has never been more crucial and should be at the heart of every marketing decision. Now is the time to be adaptable in our efforts to give consumers the shows they want on the days that work best for their evolving routines.

PREPARE TO LET IT GO, because the wait is over! | DEWYNTERS

August 27th, 2021

PREPARE TO LET IT GO, because the wait is over!

#FrozenTheMusical finally opens its gates this evening at Theatre Royal Drury Lane and Team Dewynters hopes the cast, crew, musicians and everyone at Disney Theatricals have a fantastic first performance.

A view from our CEO James Charrington on emotion, creativity and telling a story. Published in Campaign Magazine UK this week.  | DEWYNTERS

August 26th, 2021

A view from our CEO James Charrington on emotion, creativity and telling a story. Published in Campaign Magazine UK this week.

“Brand comes first when it comes to selling — no amount of conversion-focused performance media buys can bring a product back to audiences' attention without strong, eye-catching brand-building.”

Our Creative Director Adam Fulrath in Creativebrief on tackling the creative challenge of getting audiences back to theatreland.  | DEWYNTERS

August 25th, 2021

Our Creative Director Adam Fulrath in Creativebrief on tackling the creative challenge of getting audiences back to theatreland.

On #worldphotographyday we are taking a moment to share just a handful of some fantastic images captured more recently by Dewynters’ hugely talented in-house photographer Matt Crockett | DEWYNTERS

August 20th, 2021

On #worldphotographyday we are taking a moment to share just a handful of some fantastic images captured more recently by Dewynters’ hugely talented in-house photographer Matt Crockett

It’s #InternationalCatDay and we’ve found something special in the Dewynters archive… | DEWYNTERS

August 8th, 2021

It’s #InternationalCatDay and we’ve found something special in the Dewynters archive…

CATS was the original blockbuster musical, transforming the theatre landscape forever.

Defiantly British from head to tail, and entirely unconventional in its story and production, CATS was bold, daring and radically unlike anything that London had seen before. Clearly it deserved a marketing campaign to match. The image of those two mysterious cats eyes on a plain black background changed the world of live entertainment advertising forever, for one simple reason: it was a brand.

On #InternationalFriendshipDay we want to celebrate some of the most iconic musical friendships on stage today. | DEWYNTERS

August 8th, 2021

On #InternationalFriendshipDay we want to celebrate some of the most iconic musical friendships on stage today.

From warthogs to witches and Mormons to scientists, they’re always there for each other in their own very special ways

Who are your favourite musical friends? Let us know in the comments!

THIS IS NOT A DRILL! The Lion King opens its doors again tonight for the first time since March 2020 | DEWYNTERS

July 29th, 2021

THIS IS NOT A DRILL! The Lion King opens its doors again tonight for the first time since March 2020

It has been fantastic to once again work with the team at Disney on the OOH campaign, letting Londoners know that this icon of the West End is roaring back to life!

Team Dewynters are thrilled it’s back and wishes the wonderful cast, crew, musicians and all at Disney Theatrical Group a fantastic first performance!