Latest News
5 marketers reflect on what’s next for third party tracking
Dewynters Head of Digital Adam Kirkham spoke to Performance Marketing World about what's next for digital media in 2025.
In an attention economy where every second holds value, the competition for visibility has transformed.
Head of Insights Nicolle Cannock delivered a session at the AMA conference on how the agency leverages audience insights to discern the most effective media channels for campaigns.
Creativebrief asking industry leaders How can the industry bring the joy back to Christmas advertising?
Our Head of Account Management Michelle Penston argues that in theatre, the festive promises of cosy nostalgia, togetherness and joy that we are bombarded with at Christmas... actually ring true - all year round.
Redefining Theatre Audiences: The New Faces of Frequent Theatregoers
Truth, Beauty, Freedom, Love & PRIDE
Theatre Fans Refuse to Take a Bow: Audiences Return in Force
The clock might be ticking on TikTok…but it’s definitely our friend. (For now.)
What Would Beyoncé Do? What Queen Bee can teach us about pricing in the theatre industry
The Mousetrap enters its 70th year in the West End!
Dewynters’ Copy Director Jimmy McNicholas spoke with Creativepool about our recent work on the “evolution, not revolution” of this iconic brand.
How do you solve a problem like… standing out in a virtual pitch?
The Drum spoke to agency experts about how to make sure your pitch stands out amidst a week of #Zoom meetings.
Dewynters Account Manager Anna Peachey talked to them about how we brought some theatricality to a recent online pitch.
Dewynters CEO James appeared on Sky News
Dewynters’ CEO James Charrington appeared on Sky News’ business and economic programme #IanKingLive this morning, speaking with cautious optimism on the financial recovery of Theatreland and the enthusiastic responses of returning audiences.
Our Head of Account Management & New Business Matt Highfield was delighted to join #BacktotheFuture producer Colin Ingram for an interview with The Guardian on the recovery of the West End.
Paying close attention to consumer behaviour has never been more crucial and should be at the heart of every marketing decision. Now is the time to be adaptable in our efforts to give consumers the shows they want on the days that work best for their evolving routines.
A view from our CEO James Charrington on emotion, creativity and telling a story. Published in Campaign Magazine UK this week.
“Brand comes first when it comes to selling — no amount of conversion-focused performance media buys can bring a product back to audiences' attention without strong, eye-catching brand-building.”
