Website Navigation
Farewell Leicester Square!
On Tues 28 May 2013
Hello Strand!
We have a new home!
It's been a moving and exciting experience this week as Dewynters waved goodbye to Leicester Square after 25 years, and said hello to wonderful new offices on The Strand. We've had some amazing and unforgettable times in Leicester Square, but with a fantastic West End location along with lovely views across London and the Thames river, Wellington House already feels like home. So it's business as usual here, but also the beginning of a bright and beautiful new era in Dewynters' history. Click for directions.
The legend of Studio 48
On Fri 3 May 2013
The world-famous disco club Studio 48 opened its doors on Friday, for one magical night only. This legendary nightclub and party mecca rolled out the red carpet to invite the lucky VIP members past the doormen, into a glamorous, hidden world of disco lights, dancefloors, roller skates and, er, Twister. With drinks and cocktails served by hunky barman Gary, and a surprise guest appearance from the reclusive Andy Warhol himself (though he did seem a bit quiet), this really was a party that will go down in history. Here's to Studio 125…rumours that Bianca Jagger will ride in on a white horse are as yet unconfirmed.
Limited Edition Bodyguard Cosmetics Collection
On Wed 27 March 2013
The Bodyguard has teamed up with their official make-up partner, New CID Cosmetics, to produce a fantastic, limited edition Bodyguard Collection. Presented in luxurious black and gold, the Collection is available at Debenhams on London's Oxford Street, at the Adelphi Theatre and online at www.newcidcosmetics.com. And with the i-gloss, three shades of i-colour, long-wear eye shadow and award-winning lip gloss you'll look so good that you, too, can look like a star.
Red Nose Day 2013
On Mon 18 March 2013
There was plenty of funny business and a whole lot of fundraising going on at Dewynters on Red Nose Day 2013. A special, limited edition t-shirt was produced (featuring a photo of everyone in the company wearing a red nose), and an incredible lunch sale not only showcased the very finest of Dewynters' home cooking, but also cleared out the entire West End of crisps. By the end of Friday we'd managed to raise a whopping £431.70 for the fantastic causes supported by Comic Relief…well done everyone!
Charlie and the Chocolate Factory
On Thurs 28 Feb 2013
To celebrate the upcoming stage adaptation of Charlie and the Chocolate Factory at the Theatre Royal Drury Lane, the iconic children's classic has been given a scrumptious new cover. Designed by Dewynters in collaboration with Puffin Books and Joe Public Marketing, the new "winning chocolate bar"cover gives Roald Dahl's legendary tale a mouthwatering new look that hints at the feast of pleasures inside…proving that sometimes, you really can judge a book by its cover.
Congratulations to Will Young
On Mon 18 Feb 2013
Congratulations to Will Young for winning the Dewynters London Newcomer Award at the Whatsonstage.com Awards 2013, for his performance in Cabaret. For all the Whatsonstage.com Awards news go to awards.whatsonstage.com
Dancing cheek to cheek... screen to screen
On Friday 15 Feb 2013
Top Hat the Musical tap-danced all over people's computer screens with a fabulous Evening Standard arts page takeover. With several glorious videos filmed on green screen especially for this campaign, the takeover brought a joyous dash of old-fashioned glitz and glamour wonderfully to life. And with a dazzling 30,000 impressions of this beautiful, twirling chorus of white ties and tails, Top Hat really did step out in truly elegant style.
The Cats tour
On Thurs 14 Feb 2013
The infamous Cats' eyes, originally hand-painted by Dewynters, were the talk of Edinburgh as they cast a menacing stare across the city on Wednesday 6th February. To mark the return of Andrew Lloyd Webber’s iconic musical to the road – the Cats tour opened on Saturday 9th February at the Edinburgh Playhouse – the eerie illumination was projected onto one of Edinburgh’s most famous monuments, the Castle Rock, for an exclusive photo call with the Edinburgh Evening News.
Cats is just one of several productions now on the roster of the Dewynters touring department, and publicity doesn't get much more eye-catching!
A Wickedly green partnership with Impact all over town
On Thurs 7 Feb 2013
Wicked the Musical has teamed up with the distribution company Impact by covering one of their vans for a whole year. Promoting the 'green' environmental message that is at the heart of Impact's business, the Wicked van with its "Keeping London Green" and "It's Wicked to be Green" slogans will be seen all over the West End for the next twelve months. How about that for delivering an eco-friendly message!
Spice up your Tea!
On Thurs 20 Dec 2012
Viva Forever has teamed up with Harvey Nichols for its first theatre partnership. To celebrate the opening of the show, Harvey Nichols have designed a Viva Forever inspired Afternoon Tea which is being promoted across all of their marketing channels. It even has a bit of a celebrity following with Holly Willoughby and the Spice Girls themselves tweeting about it.
An ice deal all round!
On Weds 14 Nov 2012
Dewynters have negotiated a fantastic festive media partnership between Time Out and the Natural History Museum Ice Rink. The partnership kicked off with a free skate exclusively for Time Out readers on the very first evening, and is set to mix online and in-paper advertising, along with promotions, competitions, branding and editorial. The partnership is exclusive, and with more Time Out events to follow at the ice rink with the most scenic backdrop in London, this is one deal that sounds like a lot of fun!
Dewynters sponsor...
On Mon 05 Nov 2012
Dewynters are proud to sponsor the Dewynters London Newcomer Award for the sixth year running, at the 2013 Whatsonstage.com Awards. Now in their 13th year, the Awards are the original "theatregoers' choice" prizes and the only major theatre awards decided solely by the public. Nominations are now open, so you can vote for the Dewynters London Newcomer Award and all other categories by clicking here.!
Congratulations
On Fri 02 Nov 2012
A huge congratulations to both Liz and Charlie on their respective engagements – we wish the brides-to-be and their partners a glorious and happy future together!
How often does a takeover like this come around...
On Mon 29 Oct 2012
Once, the smash-hit Broadway musical set to open in the West End next March, has achieved the first ever Premium Website Takeover of the the Twitter competition site, Competwition. Giving an invaluable boost to the new Once twitter account, the eye-catching takeover included a premium placement Competwition feature, premium leaderboard placements and an advanced competition page with a chance to win 25 pairs of tickets to the show. With tweets and Facebook posts to thousands of Competwition followers, along with a tweet from their sister site Twitition to 1.7 million followers, this really was a Once-in-a-lifetime opportunity.
Sometimes a picture says a thousand words
On Thurs 11 Oct 2012
As Les Misérables celebrates its 27th birthday, Dewynters have put together something a little bit special for the occasion…an entire mosaic of tweets by fans of the show. This unprecedented and visually stunning treat allows fans of Les Misérables to tweet about the show with #LoveLesMis, and see their tweet help form a mosaic of Cosette's face on the official website – what's more, this is done in real-time! Along with an entirely new, streamlined website and revamped social networks, this is quite some birthday present for Les Misérables, and a real revolution in tweeting!.
The Mormons are all around...
On Tues 18th Sep 2012
Dewynters turned the London Evening Standard into The Book of Mormon on Tuesday 18 September, with the first ever 4-page wrap for a theatre show on the paper. Announcing the arrival of the hotly-anticipated Broadway smash in spectacular style, the wrap couldn't fail to convert many of the 1.5 million readers. Talk about spreading the word...
Michael Grandage on a decade of Dewynters and the Donmar
On Tues 21st Aug 2012
In his beautiful new book, A Decade at the Donmar, former Artistic Director Michael Grandage pays a lovely tribute to the contribution made by Dewynters during his time there.
‘These poster images have come about through a long and fruitful collaboration with Dewynters, one of the most senior theatre marketing companies in the world. Over many years, they have helped shape the Donmar’s personality, employing a strong, clear aesthetic to create an identity for each production as well as a brand logo of great strength and simplicity. Their contribution to my decade at the Donmar has been immeasurable.’
Thank you, Michael, it was a pleasure!
Time out, that’s a wrap!
On Thurs 2nd Aug 2012
Dewynters led the field in Olympic coverage as we secured a 4-page cover wrap around the outside of Time Out for a week of London 2012. Given out free in 32 Olympic hotspots across the capital, the eye-catching wrap was a champion opportunity to showcase our clients to a truly international audience during this unforgettable period in London's history. And if that wasn't enough, we also got the outside back cover on all copies of Time Out, with the inside front cover for free. If only they gave out gold medals for advertising…
We're all aboard!
On Tues 24th July 2012
Dewynters have teamed up with CBS Outdoor UK to launch a new, eye-catching advertising campaign on the side of the New Bus for London - the contemporary version of the iconic Routemaster. Eight of the new buses on premier "Gold" routes through central London will display advertisements for some of the West End's leading shows, in a brand-new, unmissable superside format. This fantastic double-decker of a campaign is exclusive to Dewynters for the first 6 months and will be picking up passengers and a bus load of attention from 16 July 2012 to 10 February 2013.
Spicing up the West End with some original Girl Power!
On Weds 27th June 2012
Check out our Dewynters "wannabes" in action with the Spice Girls as they help launch the new musical, Viva Forever!. Over 400 guests gathered at the St Pancras Renaissance Hotel – location for the iconic video, Wannabe – to see the girls reunited, alongside writer Jennifer Saunders and producer Judy Craymer. The show, which features the greatest hits of the Spice Girls and charts one girl's journey into the world of overnight celebrity, opens at the Piccadilly Theatre in December 2012.
Five star plays
On Fri 15th June 2012
The West End is in for a real treat in the coming year as Michael Grandage launches a season of five plays with incredible all-star casts. Featuring the likes of Judi Dench, Jude Law, Simon Russell Beale, Daniel Radcliffe, David Walliams, Sheridan Smith and Ben Whishaw, the season will run from December 2012 to February 2014 at the Noël Coward Theatre, and will see over 100,000 tickets available at just £10. Quintessential viewing, you might say. For more information...
Spreading The Word
On Tues 12th June 2012
Dewynters' Digital Department are on a mission to break new ground yet again, as The Book of Mormon becomes the very first West End theatre production to have its own sponsored Twitter campaign. Targeting an unlimited number of chosen keywords and trending topics, the campaign promotes multiple tweets from the production's account, spreading the advertisement right across Twitter. And if that's not enough, the Book of Mormon Twitter account is to be blue-ticked "verified", making it the only verified account in all of the West End. The Mormons are coming, but it looks like they'll be trending first...
New look for the BFI!
On Mon 18th May 2012
Check out our new design and brand refresh for the BFI as it expands its role in 2012 to become the nation's singular authority on film. An exciting new logo and mnemonic shine a light on new horizons for the BFI in the digital age, as it embraces new responsibilities for the UK's film production, education and archive.
What a year! What a night!
On Mon 16th Apr 2012
A hearty congratulations to all of the winners at the 2012 Olivier Awards! It was the first time the prestigious theatre awards have been held at the Royal Opera House, and the night certainly lived up to the impressive surroundings. It was a fantastic evening that celebrated an incredible year for the British stage, and Dewynters are delighted to pass on their best wishes to all of the nominees and everyone involved in putting together this year's glorious ceremony. Here's to 2013!
New rankings just out
On Weds 4th Apr 2012
We have climbed 10 places in the yearly Campaign magazine Top 100 Advertising Agency list to 59th AND 4 places in the Top 50 Media Agencies to 37th! A huge thank you to our staff for all their fabulous hard work over the past 12 months :)
What the Butler Saw - new film
On Mon 2nd Apr 2012
Check out our new film for What the Butler Saw opening at the Vaudeville Theatre on the 4 May!
Dewynters Football Team
On Thurs 13th Mar 2012
Dewynters 5 – News International 7
Maida Vale, Monday 12th March
Dewynters began their foray into 7-a-side inter-agency football friendly matches with a closely fought defeat to News International last night. The teams met at Maida Vale football pitches to match in a battle of questionable wits and ever decreasing physicality. Dewynters fell behind early doors as the new side grew used to playing together, but quickly reset to begin a fight-back. Mark Scrivener flexed his goalkeeping skills at the back, whilst Ben Hurring fought valiant battles upfront though faring better in defence. Harpal Sambhi proved dangerous on the wings, weaving his way through News International to create 3 of the Dewynters goals, netting one for himself in the process. Lee Cattermole, ever a nuisance in the forward role, worked tirelessly and earned the team a goal with fabulous poaching reminiscent of the great Gary Lineker. Captain Matt Hamm took the ball home after a trio of goals to complete his hat-trick; including capping off a great run from the in-form Harpal Sambhi. New additions to the team, Matt Highfield and Marc Peachey were solid at the back sweeping up play with a metaphorical football broom and settling comfortably into the side. Though the spoils weren’t shared, Dewynters left the pitch with a superb second half performance under their belts. Man of the Match Harpal told press after the game; “I thought we played well, I was really impressed man.”
Man of the Match: Harpal Sambhi
Goals: Matt Hamm 3, Lee Cattermole 1, Harpal Sambhi 1
The Littlechild has had a little child!
On Thurs 7th Mar 2012
Congratulations to Tom and Stella Littlechild on the birth of their baby boy, Jack.
Congratulations to Tim Minchin
On Thurs 20th Feb 2012
Congratulations to Tim Minchin, winner of the Dewynters London Newcomer Award for Matilda at the 2012 Whatsonstage.com Awards. For all the WOS Awards news go to awards.whatsonstage.com
Making a splash!
On Weds 15 Feb 2012
London woke up to another media first on February 15th as Dewynters took over the entire Clear Chanel digital 6-sheet network for a day - the first agency to do so. Raising awareness of Singin' in the Rain in spectacular style, the one-day campaign went live on one hundred 72" HD screens at premium-site bus shelters, together with the high-profile Piccadilly Lite at Piccadilly Circus. The takeover of this new premium brand connection targeted commuters, shoppers and entertainment lovers alike in one giant deluge of Singin' in the Rain advertising - what a glorious feeling!
One video, two agencies!
On Fri 10th Feb 2012
Dewynters and sister agency SpotCo have worked in perfect harmony to produce the trailer for the Broadway production of One Man, Two Guvnors. In a seamlessly collaborative process, Dewynters filmed actor James Corden in London, allowing Spotco to assemble the footage and put together the finished trailer across the Atlantic in New York. The end result is a true testament to a great working relationship - long may it continue!
Another theatre for the West End
On Thurs 9 Feb 2012
The West End is about to welcome its first newly built theatre complex for 30 years – The St James Theatre. Based in the heart of Victoria, the theatre will feature a bar and restaurant, as well as state-of-the-art studio space and TV facilities. Dewynters will be handling the marketing for this exciting new venue, as well as for their forthcoming inaugural season. The St James Theatre opens in September 2012 - click for more information.
New York, New Mask!
On Weds 8 Feb 2012
When Dewynters refreshed the original artwork for the Phantom of the Opera last year, the new mask was seen right across London and the UK. And now the change has made its way across the ocean too, as Broadway adopts the new creative for the New York production. Check out these pics of the front of house getting its facelift.
TUNE IN
On Weds 18th Jan 2012
Did you miss the excellent 'The Story of Musicals' on BBC4?
Don't worry, you can watch all the episodes on the iPlayer.
The last laugh!
On Tues 20th Dec 2011
It's the last chance to catch one of the greatest stand-up comics of all time as Jackie Mason says farewell to the UK. Dewynters are working on his all-new show, Fearless, as the US Emmy, Grammy and Tony Award-winning comedian tours the UK for the very last time. If you haven't seen him already, you're in for a treat!
A reel of cinema history
On Weds 14th Dec 2011
Dewynters are helping to serve up a slice of the finest in American culture, as the legendary Sundance Film Festival leaves Utah and heads to London for the very first time. Sundance London will take over The O2 from 26th - 29th April, showcasing the best in American independent cinema, along with a whole host of exciting live music acts - including a headline performance from Placebo. There'll also be panel discussions and debates with the likes of Robert Redford, T Bone Burnett and Nick Hornby, making this four-day event a must for film and music lovers alike!
New recruit at Dewynters
On Mon 12th Dec 2011
Welcome to Michael Havard-Bilton who joins Dewynters this week, already lots of exciting work to start on, and he hasn't even had time to unpack!
A king is crowned as another departs at the Donmar
On Mon 12th Dec 2011
Tuesday 6 December saw the opening of Richard II, and another evening that will live long in the memory at the Donmar. This new production of Shakespeare's classic stars Eddie Redmayne in the lead role, and also marks the end of an era as it's Artistic Director Michael Grandage's last production after ten years in charge.
If a picture says more than a thousand words,
just imagine the power of video
On Thu 24th Nov 2011
Online video has been on the rise for a few years and it is here to stay. In 2010, there was 48 hours of video uploaded to YouTube, every minute! For 2013, Cisco predicts that 90% of internet traffic will be online video. Watch this: http://youtu.be/COvrf6NoCog
A month of free bands at The O2
On Mon 21st Nov 2011
How about this for a Christmas gift - December Sessions has launched at The O2, with an eclectic mix of over 100 up and coming bands playing live, for free, over 20 nights from 3 December. It's another exciting project to be working on, giving music fans a unique opportunity to see the stars of tomorrow live on stage at one of the greatest venues in the world.
A date with success!
On Mon 21st Nov 2011
More great news for Dewynters, as the critically acclaimed production of A Round-Heeled Woman transfers to the West End. Multi-award-winner Sharon Gless stars in this sparkling adaptation of Jane Juska's best-selling novel, based on her adventures following a personal ad she placed in the New York Times. Hailed as 'OUTRAGEOUSLY FUNNY' (Daily Mail), it will run at the Aldwych Theatre from 25 November until 14 January.
Another media first from Dewynters -
A perfect platform for the West End stage
On Fri 18th Nov 2011
In another media first, Dewynters teamed with JCDecaux as launch partner of their newest product, the panoramic e-motion at London's Euston station.
The stunning e-motion digital screen, measuring an expansive 6m x 1.6m, surround commuters on three sides of the station as a 'wrap-around'experience, allowing a dazzling, moving creative to be seen by some 195,00 people each day.
Social Media Award Nomination News
On Fri 18th Nov 2011
Following a nomination for Best Social Media Strategy for Ghost the Musical at the Mi Awards 2011, Dewynters was given a special commendation at the Awards Ceremony on 17 November. A great result to be not only shortlisted, but also to gain a special nod from the panel.
TOP HAT comes to the West End
On Thurs 11th Nov 2011
Seventy-seven years after Fred Astaire and Ginger Rogers lit up Hollywood’s silver screen with one of the greatest dance musicals of all time, RKO Pictures’ TOP HAT is coming to the West End!
Judging by the sensational reviews, standing ovations and sold out theatres around the country on its pre-London tour, it has been well worth the wait.
A Diva MASTER CLASS
On Tues 08 Nov 2011
Dewynters are thrilled to be working on the West End transfer of Terrence McNally’s MASTER CLASS. Multi-award-winning Tyne Daly reprises her critically acclaimed Broadway role as Maria Callas. Limited season at the Vaudeville Theatre from 21 Jan 2012.
Nominations open for the
WhatsOnStage.com Theatregoers’ Choice Awards
On Thurs 01st Nov 2011
Dewynters are delighted to continue its sponsorship of the Dewynters London Newcomer Award at the Whatsonstage.com Theatregoers' Choice Awards - nominations are now open for the Awards.
Click here to vote!
Peter kicks off on America’s Got Talent
On Thu 28th Oct 2011
We are very sad to say goodbye to Account Manager Peter Harding who is off to perform as part of his dance act ‘Up & Over It’ after their success on America and Britain’s Got Talent. Well done Pete, we'll miss you!
Dewynters media first
On Sat 1st Oct 2011
Dewynters are delighted to announce an exclusive media first, working in partnership with award-winning airline Virgin Atlantic to create 850,000 copies of the pocket-size guide inserted into pasengers' on-board amenity kits this Winter.
Another late night for Dewynters
On Fri 30th Sep 2011
Russ and Pat take over the Imperial pub once more for their regular night of house, disco, 60s soul and rock and roll classics - stay tuned for the next instalment!
Barclays ATP World Tour Finals - A Colossus of a site
On Mon 26th Sep 2011
Barclays ATP World Tour Finals took the amazing Colossus site positioned at Clapham Junction, one of the busiest interchange stations in Europe. Approximately 2,000 packed trains pass the site daily going into Waterloo. It’s the biggest backlit site in the UK at 15 x 200ft and the two-week slot achieved fantastic stand-out.
The patter of “little” feet
On Thu 22nd Sep 2011
Congratulations to Tom and Stella Littlechild - a Baby Littlechild on the way!
Dewynters nominated for eCommerce Award
BEST USE OF SOCIAL MEDIA - Ghost the Musical
On Tue 20th Sep 2011
Dewynters pick up a nomination at this year’s eCommerce Awards for their GHOST THE MUSICAL Social Media campaign.
The bells are ringing…
On Mon 12th Sep 2011
Congratulations to Rosie Hills and fiancé Lawrence on their recent engagement!
SINGIN’ IN THE RAIN splashes into the
Palace Theatre
February 2012
On Thu 1st Sep 2011
Dewynters are delighted to have won the pitch and to be working on SINGIN’ IN THE RAIN, opening in the West End on 4 February 2012!
Dewynters supports excellence in British theatre
On Thu 14th Jul 2011
Dewynters are proud to be one of five main sponsors of the Theatre Awards UK 2011, alongside The Stage, W&P Longreach, Harbottle & Lewis and Theatre Tokens. Formerly known as the TMA Theatre Awards, the rebranding sets out to reflect their status as the only nationwide awards to honour creative excellence and the outstanding work seen on stages throughout England, Scotland, Wales and Northern Ireland. Click to view a full list of the award-winners.
The Quiz Masters
On Wed 18th May 2011
Dewynters staff and friends pit their general knowledge against each other in our yearly pub quiz at the Slug and Lettuce in the heart of the West End. Master of ceremonies for the night’s proceedings was our one and only Jon Ivay, who certainly knows how to put on a show. The wonderful Jane Cahillane was there yet again, providing us with some pretty tricky questions that caused a few heated debates across the pub as the evening unfolded, but our adjudicators Jackie Eades and Holly Franklin were on hand to keep score and keep the teams in order. Congratulations to the eventual winners of the evening who were “The Winner Takes It Hall” team, consisting of Sarah Hall, Michelle Simpson, Michael Diamandi, Emily Naughton and the supposed brains behind the team, Sarah Elliott! Second and third place went to “The Ten Dollar Quartet” and “Beauty and the Beasts”. Better luck next time guys!
Easter surprise for Promotions
On Sun 20th April 2011
Congratulations to Anna Robertson in our Promotions Department who introduces her baby Lily into the world this week!
Game, Set & Match!
On Fri 1st Apr 2011
Dewynters are delighted to announce we have won the media and digital campaigns for one of the biggest events in the tennis calendar, Barclays ATP World Tour Finals. The world’s top seeded tennis players including Rafael Nadal, Roger Federer, Novak Djokovic and Andy Murray battle it out in London at this highlight of the sporting calendar, which sees over 250,000 fans attend The O2 Arena to watch the sport’s top eight singles players and doubles teams competing to win this world famous final. Barclays ATP World Tour Finals run from 20 - 27 November 2011.