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Charlie and Waterstones really take the biscuit!

Posted by Dewynters
On Mon 14 April 2014

Charlie and the Chocolate Factory and The Biscuiteers have taken over the flagship Waterstones Piccadilly store in spectacular style. Following the creation of a special edition Charlie-themed box of biscuits, a giant chocolate biscuit replica of the Chocolate Factory and scenes from the show were created in the window of the huge book store in London's West End to mark 50 years of the legendary book.

Dewynters then recreated the Wonka gates on the second floor of the store to form a magically fantastical entrance to the children's section. Personal appearances by Willy Wonka and Charlie from the smash-hit show also helped maximise the promotion which has since spread to the windows of eight other London Waterstones stores, including Trafalgar Square and Covent Garden.

With golden competitions also running in association with Puffin, Penguin, The Dahl Estate, Tate & Lyle, this promotion will reach in excess of eight million people! How about that for pure imagination!

Check out twitter.com/CharlieChoc_UK and the specially created #CharlieChoc50 for more coverage.

Making a difference in 2014

Posted by Dewynters
On Mon 7 April 2014

Dewynters has chosen the wonderful Kids Company as our company charity for the coming year.This award-wining charity works tirelessly to provide practical, emotional and educational support to 36,000 vulnerable inner-city children across London and Bristol, including some of the most deprived and at risk who face constant threats of violence and chronic abuse. Kids Co feed and clothe many children at their refuge centres, and strive to provide a safe, caring, family environment tailored to each child, helping them to lead positive and fulfilling lives. Read more about their incredible work at www.kidsco.org.uk

We're excited to raise money for Kids Co this year through a whole host of fun activities and challenges, such as the Dewynters Theatreland Walk, kids’ parties, a half-marathon, a London to Brighton challenge (ouch!) and much, much more.

We hope you'll join in the fun – stay tuned for more information!

More Than Once Club

Posted by Dewynters
On Thu 27 March 2014

ONCE have launched a loyalty scheme to reward the hundreds of devoted fans who come to see the show – more than once!

Fans are being supplied with loyalty cards, which get stamped at the box office every time they see the show. When the card is full, they receive membership cards to the MORE THAN ONCE CLUB, an exclusive group of the show’s most loyal supporters. Members will be provided with exclusive access to discounts, special cast events, news and lots more.

London Newcomer of the Year

Posted by Dewynters
On Wed 5 March 2014

Dewynters is proud to sponsor the prestigious London Newcomer of the Year Award at the annual WhatsOnStage Awards. The WhatsOnStage Awards, now in their 14th year, are the original “theatregoers’ choice” prizes, and the only major UK theatre awards decided across the board by the public. Previous winners of London Newcomer of the Year include Will Young, Tim Minchin and Daniel Radcliffe.

This year’s award went to Harry Potter star Rupert Grint, for his theatrical debut in the stunning production of MOJO at the Harold Pinter Theatre. Asked if he now has the theatrical bug, Grint said ‘I really think I do… There’s nothing like it, and I’ll definitely be doing it again.’

After Midnight programme

Posted by Dewynters
On Wed 12 February 2014

Dewynters have produced the souvenir programme for acclaimed Broadway musical After Midnight, hailed as "The number one Broadway musical of the year!" by New York Magazine. Currently playing at the Brooks Atkinson Theatre, the show which stars the likes of KD Lang, Babyface and Toni Braxton catapults the greatest music of Duke Ellington and Harlem's golden age into the 21st century. The beautiful 24-page full colour souvenir programme features shots of the original Broadway cast that included Dulé Hill and Fantasia, and marks an exciting addition to Dewynters' publishing work on Broadway.

Special Delivery!

Posted by Dewynters
On Tue 4 February 2014

To celebrate the first birthday of ‘The Bodyguard’, key ticket agents and top group bookers received a very special gift in the post. This exclusive A5 mailer was an industry first, featuring a fully incorporated screen. The mailer plays a video clip on opening, with a further three clips to choose from, complete with a volume control. To see a demonstration, please click the video below.

This Year I…

Posted by Dewynters
On Mon 6 January 2014
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Fancy a sneaky look at what our fabulous Dewynters team got up to in 2013? Click the panels above to see the highlight of the year for each of our staff - everything from golf to threesomes!

Tree-mendous fun!

Posted by Dewynters
On Fri 20 December 2013

The Bodyguard has launched a wonderfully festive competition that could win someone the perfect Christmas present. Dewynters has built The Bodyguard Christmas Tree, and invited fans to fill it with 2,500 golden baubles, adding their name and picture to each bauble using Facebook or Twitter. When the tree is full, a winner will be chosen to enjoy a VIP stay at London's iconic Savoy hotel, including breakfast and dinner, along with tickets to the show, a Toni & Guy fashion fix and a label.m goody bag. It takes real baubles to set up a campaign this good!

www.thebodyguardmusical.com/happyxmas

A tribute to the boys of '41

Posted by Dewynters
On Fri 13 December 2013

 

From Here to Eternity marked the anniversary of the attack on Pearl Harbor with a very special performance from the Military Wives Choir on 7th December. Performing alongside the cast, the Choir gave a moving curtain call rendition of "The Boys of '41" which was written for the Pearl Harbor invasion scene in the show. Tim Rice describes how the song, although inspired by the dramatic events of 1941, "found a contemporary resonance when sung so beautifully by the Military Wives Choir of today". It was a wonderful experience for everyone there that night, and a beautiful tribute that will last long in the memory.

A promotion that's really cleaning up!

Posted by Dewynters
On Wed 11 December 2013

Hoover JiveOnce the Musical has teamed up with Hoover for a sweeping nationwide promotion. In honour of the "broken hearted hoover fixer sucker guy" from the show, over 20,000 Hoover Jive hand-held cleaners will feature an exclusive Once competition, offering the chance to win tickets to the show and a stay at a Radisson hotel in central London. With the Jive being shipped to major retailers such as Amazon, Tesco, Sainsburys, Robert Dyas, Co-op and Argos throughout the UK, this is an amazing campaign that really is set to clean up everywhere!

Dewynters is proud to sponsor the 2014 WhatsOnStage Awards

Posted by Dewynters
On Wed 4 December 2013

WOSAwards Sponsor Dewynters is proud to sponsor the 2014 WhatsOnStage Awards’ London Newcomer Award. The WhatsOnStage Awards, now in their 14th year, are the original “theatregoers’ choice” prizes, with awards decided by a public vote. Nominations are now open for the 2014 Awards, which cover the best of the 2013 theatregoing year. Voting runs from 6 December to 31 January, and winners are announced at the WhatsOnStage Awards Ceremony and Concert on Sunday 23 February.
 
Nominations for the 2014 Dewynters London Newcomer Award are:
Jack Huston - Strangers on a Train at the Gielgud
Kyle Scatliffe - The Scottsboro Boys at the Young Vic
Olivia Vinall - Othello at the NT Olivier
Rupert Grint - Mojo at the Harold Pinter
Tori Amos (composer) - The Light Princess at the NT Lyttelton

One snow globe that's really shaking things up!

Posted by Dewynters
On Thu 28 November 2013
eros snow globe piccadilly

Dewynters has helped turn Piccadilly Circus into a magical winter wonderland again this Christmas. For the 5th year in a row Dewynters has been the exclusive live events partner of the breathtaking snow globe that surrounds the Statue of Eros, and this year the ad sites, advertising some of the biggest shows in the West End, have been digitalised to stunning effect. An estimated 2 million people pass through the world-famous Piccadilly Circus right in the heart of London every week, and with the sites live right through the festive season from 18 November to 5 January, this is a beautiful blizzard of publicity that no one's going to miss!

It’s a Kinda MOgic? Dewynters staff collect for MOVEMBER!

Posted by Dewynters
On Fri 22 November 2013
It’s a Kinda MOgic? Dewynters staff collect for MOVEMBER!

8 Dewynters staff are taking part in the brilliant Men’s Health charity Movember; growing facial fuzz for 31 days. The team have made an incredible £1,700 already! If you’d like to donate, click here: http://moteam.co/the-mo-bro-s-3

Listen to Spotify for Once!

Posted by Dewynters
On Fri 15 November 2013
Listen to Spotify for Once!

Once has become the first musical in the world to record an exclusive Spotify Session! The remarkable gig was recorded at Spotify HQ to be uploaded to the Spotify app, placing it alongside a whole world of popular music artists. Spotify only record 12-15 gigs each year, heavily promoted by their blog and vast social networks, so this is an extraordinary opportunity for a West End production. The entire gig will be streamed at http://oncemusical.co.uk/spotify at 12:30pm on December 4th.

Once has also released five tracks from the cast recording, which can now be heard on the official website or right here http://bit.ly/oncecastep. The release was teased by an exclusive Twitter campaign from Official London Theatre, and the playlist has been seeded on key theatre websites and blogs such as whatsonstage.com. Once more amazing!

Spreading The Word

Posted by Dewynters
On Tues 29 October 2013
Touring Exhibitions Meeting

Dewynters were thrilled to be the keynote speakers at the Touring Exhibitions conference in Berlin, which brought together promoters and venues from over 30 countries across the globe. Speaking on how new opportunities have influenced the way in which Dewynters market to UK arts and entertainment audiences, our talk covered all things new in social media, seeding, digital outdoor, partnerships, the sales force, and how to create stand-out through branding and design. It was a real honour to speak at such a prestigious industry event, and it's always a pleasure to share our knowledge and experience

No repeats? Ok, just this Once.

Posted by Dewynters
On Weds 9 October 2013
choir

Once the Musical and national station Absolute Radio have got together for a unique promotion that's really shaking up the airwaves. Absolute are breaking their famous "No Repeat Guarantee" by playing certain songs from the smash-hit musical more than once in a single work day, changing their long-held policy about repeating any single song between 10am-5pm. With a music-loving, gig-going audience, Absolute is the perfect promotional partner for Once, and along with promo trails, live reads and a special online 'Once" hub, the award-winning station is also running a fantastic competition each day giving listeners the chance to win tickets for the show and a stay in a luxurious West End hotel.

A promotion so good it's surely… unrepeatable?

Together in perfect harmony! (Well, almost...)

Posted by Dewynters
On Mon 30 September 2013
choir

So inspired were we by the musical talent we're surrounded by in the West End, we decided to go all Gareth Malone and start our very own Dewynters choir. Practicing once a week and tackling anything from Mozart to Madonna, our set of songstrels won't be performing at The Palladium any time soon, but are getting a real kick out of their lunchtime harmonies.

The mane attraction

Posted by Dewynters
On Fri 30 August 2013
Front-of-house branding at the Birmingham Hippodrome and the Bord Gais Energy Theatre in Dublin

Walt Disney's The Lion King has certainly made a big impression on its current tour of the UK and Ireland. With the help of the Dewynters studio, the global box office phenomenon installed breathtakingly king-size front-of-house branding at the Birmingham Hippodrome and the Bord Gais Energy Theatre in Dublin. Built using contravision, these enormous displays not only created enormous excitement in each city, but were also the first of their kind at those theatres, paving the way for all future visiting productions.

Our pride is there for all to see!

Smash-hit first Knight preview!

Posted by Dewynters
On Mon 19 August 2013
Beverley Knight singing “Queen of The Night”

The Bodyguard have just released the very first video of Beverley Knight singing an excerpt from the iconic Whitney Houston track “Queen of The Night”. What's more, the video was such a sensation that it racked up over 150,000 views in less than 48 hours, making it the number one most viewed and shared YouTube video in the UK! Featured on The Bodyguard's official website, Facebook and Twitter, the clip is the first chance to see the multi-award-winning superstar perform ahead of her joining the cast as Rachel Marron from 9 September 2013. You can watch the phenomenally successful video HERE!

Nailing the art of promotion

Posted by Dewynters
On Fri 9 August 2013
Mamma Mia! - Nailing the art of promotion

MAMMA MIA! has collaborated with the UK's top nail brand Nails Inc to create a special, limited edition MAMMA MIA! nail varnish. A constant presence on the catwalk and at Fashion Week, the innovative and highly sought after Nails Inc were the perfect choice to partner MAMMA MIA!, and the result was a gorgeous, glossy, hot pink shade inspired by the summer theme of the smash-hit musical. The partnership was also promoted with a sparkling online and social media presence, including competitions to win tickets to the show and fantastic Nails Inc luxury products.

The perfect marriage of theatre and fashion

Posted by Dewynters
On Weds 31 July 2013
Mamma Mia! - The perfect marriage of theatre and fashion

Mamma Mia! has teamed up with ELLE fashion magazine and Greek haute couture designer Celia Kritharioti for an amazing, once in a lifetime prize! ELLE are offering their readers a chance to win an exquisite wedding dress designed especially by Celia, whose clients include Jennifer Lopez and Gemma Arterton, in a promotion which is tailor-made for the wedding-themed musical. ELLE arranged a stunning photoshoot at the Novello Theatre, home of Mamma Mia!, and you can get a glimpse of the wonderful dress in this behind-the-scenes photo here.

Groundbreaking music from the Underground

Posted by Dewynters
On Mon 22 July 2013
Once - Busking on the Underground

Once has made history as the first ever West End musical to busk on the London Underground! Declan Bennett, who plays heartbroken busker "Guy" in the award-winning show, spent two hours with fellow cast members delighting commuters in Leicester Square Tube Station to celebrate ten years of licensed busking on the Underground. With rousing renditions of songs from Once and with all proceeds going to charity, this was a fantastic showcase for the musical and a wonderful way to pay tribute to a London institution.

Watch a video of the busking session here

A revolution in art

Posted by Dewynters
On Tues 09 July 2013

Les Misérables has inspired two stunning pieces of art this week.

Congratulations Molly Hart

Firstly, congratulations to 18-year-old Molly Hart for winning the competition to create artwork for the Les Misérables Facebook page run by Dewynters. The competition was in celebration of an astounding 300,000 "Likes" the site has now achieved. Her entry was chosen by Cameron Mackintosh himself, and now adorns the page - which is by some distance the most popular Facebook page of all West End musicals.
Check out the page with Molly’s fantastic character drawing in pride of place here: facebook.com/lesmisofficial

Les Misérables Theatre Mural

Dewynters also designed a very special Les Misérables mural for the side of the Queen's Theatre in London. Commisioned by Cameron Mackintosh, the beautiful, eye-catching piece was painted by artist Martin Jarvis and is already set to be an iconic addition to the West End.
You can watch Martin bringing the mural to life here: lesmis.com/uk/sights-and-sounds/videos/

Farewell Leicester Square!

Posted by Dewynters
On Tues 28 May 2013
Farewell Leicester Square!

Hello Strand!

We have a new home!

It's been a moving and exciting experience this week as Dewynters waved goodbye to Leicester Square after 25 years, and said hello to wonderful new offices on The Strand. We've had some amazing and unforgettable times in Leicester Square, but with a fantastic West End location along with lovely views across London and the Thames river, Wellington House already feels like home. So it's business as usual here, but also the beginning of a bright and beautiful new era in Dewynters' history. Click for directions.

The legend of Studio 48

Posted by Dewynters
On Fri 3 May 2013
The legend of Studio 48

The world-famous disco club Studio 48 opened its doors on Friday, for one magical night only. This legendary nightclub and party mecca rolled out the red carpet to invite the lucky VIP members past the doormen, into a glamorous, hidden world of disco lights, dancefloors, roller skates and, er, Twister. With drinks and cocktails served by hunky barman Gary, and a surprise guest appearance from the reclusive Andy Warhol himself (though he did seem a bit quiet), this really was a party that will go down in history. Here's to Studio 125…rumours that Bianca Jagger will ride in on a white horse are as yet unconfirmed.

Limited Edition Bodyguard Cosmetics Collection

Posted by Dewynters
On Wed 27 March 2013
The Bodyguard Cosmetics

The Bodyguard has teamed up with their official make-up partner, New CID Cosmetics, to produce a fantastic, limited edition Bodyguard Collection. Presented in luxurious black and gold, the Collection is available at Debenhams on London's Oxford Street, at the Adelphi Theatre and online at www.newcidcosmetics.com. And with the i-gloss, three shades of i-colour, long-wear eye shadow and award-winning lip gloss you'll look so good that you, too, can look like a star.

Red Nose Day 2013

Posted by Dewynters
On Mon 18 March 2013
Red Nose Day 2013

There was plenty of funny business and a whole lot of fundraising going on at Dewynters on Red Nose Day 2013. A special, limited edition t-shirt was produced (featuring a photo of everyone in the company wearing a red nose), and an incredible lunch sale not only showcased the very finest of Dewynters' home cooking, but also cleared out the entire West End of crisps. By the end of Friday we'd managed to raise a whopping £431.70 for the fantastic causes supported by Comic Relief…well done everyone!

Charlie and the Chocolate Factory

Posted by Dewynters
On Thurs 28 Feb 2013
Charlie and the Chocolate Factory

To celebrate the upcoming stage adaptation of Charlie and the Chocolate Factory at the Theatre Royal Drury Lane, the iconic children's classic has been given a scrumptious new cover. Designed by Dewynters in collaboration with Puffin Books and Joe Public Marketing, the new "winning chocolate bar"cover gives Roald Dahl's legendary tale a mouthwatering new look that hints at the feast of pleasures inside…proving that sometimes, you really can judge a book by its cover.

Congratulations to Will Young

Posted by Dewynters
On Mon 18 Feb 2013

WOS Award Sponsor LogoCongratulations to Will Young for winning the Dewynters London Newcomer Award at the Whatsonstage.com Awards 2013, for his performance in Cabaret. For all the Whatsonstage.com Awards news go to awards.whatsonstage.com

Dancing cheek to cheek... screen to screen

Posted by Dewynters
On Friday 15 Feb 2013
Top Hat Takeover

Top Hat the Musical tap-danced all over people's computer screens with a fabulous Evening Standard arts page takeover. With several glorious videos filmed on green screen especially for this campaign, the takeover brought a joyous dash of old-fashioned glitz and glamour wonderfully to life. And with a dazzling 30,000 impressions of this beautiful, twirling chorus of white ties and tails, Top Hat really did step out in truly elegant style.

The Cats tour

Posted by Dewynters
On Thurs 14 Feb 2013
Cats

The infamous Cats' eyes, originally hand-painted by Dewynters, were the talk of Edinburgh as they cast a menacing stare across the city on Wednesday 6th February. To mark the return of Andrew Lloyd Webber’s iconic musical to the road – the Cats tour opened on Saturday 9th February at the Edinburgh Playhouse – the eerie illumination was projected onto one of Edinburgh’s most famous monuments, the Castle Rock, for an exclusive photo call with the Edinburgh Evening News.

Cats is just one of several productions now on the roster of the Dewynters touring department, and publicity doesn't get much more eye-catching!

A Wickedly green partnership with Impact all over town

Posted by Dewynters
On Thurs 7 Feb 2013
wicked van

Wicked the Musical has teamed up with the distribution company Impact by covering one of their vans for a whole year. Promoting the 'green' environmental message that is at the heart of Impact's business, the Wicked van with its "Keeping London Green" and "It's Wicked to be Green" slogans will be seen all over the West End for the next twelve months. How about that for delivering an eco-friendly message!